Canadians are turning to travel again and WestJet is ready to welcome them back. WestJet’s latest brand spot Escape opens with all of the makings of a high-stakes heist, complete with an adrenaline-filled sprint towards a getaway car. But as the spot unfolds, it’s not what the frenzied, out of travel practice quartet is running from, but rather what they’re running to, that leads to a humorous misdirect in which a caring WestJetter saves the day.
Check out the spot to see how it all unfolds.